I read the research reports and reviewed the stats and on the surface the untapped Indian market looks like a huge opportunity for an online proposition like Garlik's, but whatever the books and reports tell you, as an entrepreneur there is no substitute for straight conversation with guys "on the ground" to tell you what's really going on.
I spoke to my "guy on the ground" and said "hey, guy, what's going on, on the ground?". He broke it down like this
So when I explained Garlik's online proposition to him, he said the actual market available to us today would be close to the 2m active user population. That puts things in to perspective.
Unless some kind person let's me know different it looks to me as if India may not be ripe for a large scale, full-on web proposition right now. That's why it's so important to get behind the numbers and get a "guy on the ground" to give you the real deal - in any market, from London to the Valley to Bombay. Find your guy on the ground and listen hard.
Mind you, my guy did say that there are now 250 million mobile phones, including 25 million advanced handsets. Now THAT'S what I call a market!